Hello Pinterest lovers! This post includes some of the most frequently asked questions we get about Pinterest. It’s based on the videos we recorded with Vicky at the Pinterest Manifestival 2025 during Cannes Lions!

You can find all the videos on my Instagram, where I talk about Pinterest Marketing.

What is Pinterest and what is it for?

Pinterest is a search engine that helps you find inspiration and practical ideas for things you want to do in real life.

How does Pinterest work?

It works like a search engine. People come to Pinterest looking for ideas to try—projects, recipes, outfits, home decor, and so much more.

How does Pinterest work for businesses?

Pinterest is an excellent platform for businesses thanks to the Verified Merchant Program, which allows you to get organic distribution for your products. I also recommend pairing it with a blog, so your audience can stay informed about trends and news in your niche. Don’t have a blog yet? Start building your website today—click here to learn how!

What kind of content works best on Pinterest?

Content that inspires action in real life. Think recipes, DIY tutorials, home styling ideas, or anything that makes people want to try something new. Inspiration-based content performs best.

What makes Pinterest different from Instagram and TikTok?

The biggest difference is the user mindset. People open Pinterest with a purpose, so the scroll behavior is much more intentional. Content on Pinterest also has a much longer lifespan. While people go to Instagram to be entertained or catch up with friends, and go to TikTok to laugh or learn, Pinterest users are searching for inspiration to take real-life action. Here you can read more about the difference between Pinterest and Instagram.

Can I repurpose content from Instagram or TikTok on Pinterest?

Absolutely, but it should be adapted to the Pinterest format. For example, TikTok trends might not translate well, but inspirational content or tutorials work great. One tip: don’t link directly to Instagram or TikTok. It’s better to drive traffic to your own site, like a blog.

How often should I post on Pinterest?

The key is consistency. Use a scheduling tool and dedicate a few hours each week to prep your content so it can be posted regularly throughout the month. Our favorite is Tailwind—learn more about how it works!

How long does it take to see results on Pinterest?

Pinterest is not instant—it can take a few weeks or even months. But the beauty is that your content continues to work for you long after it’s posted.

How can I increase sales organically on Pinterest?

The best way is to join the Verified Merchant Program. To be approved, you need to upload your catalog, install the Pinterest tag on your website, and make sure your shop follows Pinterest’s guidelines.

Do I need a blog or website to use Pinterest?

Not necessarily—you can link to your Instagram or YouTube channel. But having your own platform gives you a sustainable strategy. Your Pinterest content will live forever, and it’s best to link it to something you own. Don’t worry if your blog isn’t perfect. You can always improve it later—it’s yours!

What are your top tips for someone just starting on Pinterest?

First, be honest. Always match your visuals to the links you share. Second, start with a simple website—it could be a blog or e-commerce site. It gives you more control and helps you build long-term success. And third, follow Fresh Pins to stay updated on Pinterest tips, changes, and new features.

Why do we love Pinterest so much?

It’s a positive, inclusive, and safe platform. It’s a place you can go when you don’t feel like being anywhere else. Pinterest shows you content tailored to your interests—things that make you feel inspired, seen, and better.

Still have questions? Don’t hesitate to contact us for a one-on-one Pinterest Consultation Call!