Creating content takes time and effort, so why not get the most out of it? If you’re already posting on Instagram, you have plenty of material you can repurpose for Pinterest. With just a few adjustments, your Instagram content can drive even more traffic and reach new audiences. Here’s how to do it
1. Create Fresh Content
On Instagram, you might post a single carousel or reel. On Pinterest, you can transform that same idea into new, fresh pins. For example, if you share living room decor ideas on Instagram, you could break it down into separate pins about furniture, lighting, and style. More pins mean more chances to be discovered, and more ways to inspire your audience.
Always remember that if you can create a blog post for your content, your pins will perform better than if you link them to your Instagram account!
2. Transform Instagram Content Into Pinterest Pins
Don’t just copy and paste -adapt your content to Pinterest’s format. Use vertical pin dimensions (1000 x 1500 px is ideal), add eye-catching text overlays that quickly explain what the pin is about, include your logo or website for branding. Stick to your Pinterest style guide (colors, fonts, tone) -this helps your pins look polished and recognizable. But you are permitted to play around with the pin design and go out from your strict style guide. Your brand colors might not match the theme of your pins and it’s ok to make some little twists to make them match what Pinners are searching for!
3. Optimize Captions for SEO
While Instagram captions are designed for engagement, Pinterest titles and descriptions are all about discovery. They’re your chance to make your pins searchable. Use strong, relevant keywords that describe your image and highlight what your content offers. Looking to master Pinterest keywords? Check out this complete guide for tips and strategies.
4. Organize Your Content Into Boards
One of the biggest frustrations on Instagram is trying to find older posts; it’s almost impossible. Pinterest solves this by categorizing your content into well-labeled boards. This helps both:
- The Pinterest algorithm (so it knows who to show your content to)
- Your followers (so they can easily find what they need)
Think of boards as your Pinterest storefront; neat, clear, and designed to guide your audience. Don’t skip this step!
5. Monetize Your Pins
On Instagram, people might DM you or comment if they want to buy something. On Pinterest, you can take it a step further by adding direct links to your website or affiliate links to products. This makes it easy for your audience to go from inspiration to action with just one click.
Final Thoughts
Repurposing your Instagram content for Pinterest is about working smarter, not harder. By creating fresh pins, adapting your format, optimizing for SEO, organizing with boards, and adding monetization, you can extend the life of your content and grow your reach on two platforms at once.
