Hello Pinterest lovers! Today I want to share with you a fundamental tool for increasing your reach on Pinterest. I’m talking about Pinterest keywords!
What Are Pinterest Keywords?
In case you haven’t heard of them, it’s a concept used in Pinterest Marketing to refer to one or more words that users type into the Pinterest search bar to find a specific product, idea, or any content they’re interested in.
Optimizing your content with keywords is an SEO strategy and helps users easily find what they’re looking for.
In this guide, I’ll tell you how to use them, where to find them, and share some super useful tips!
How to Use The Pinterest Keywords?
The best ways to incorporate keywords are:
- On your pins (Title and Descriptions).
- On your boards (Title and Descriptions)
- In your profile description.
While it’s true that not many people stop to read descriptions (since we’re generally more attracted to images and want to go straight to what we’re looking for), enhancing them with keywords is very important.
Not only does it make it easier for users to find your content faster, as we mentioned before, but it also helps Pinterest understand and rank it better, expanding your reach.
And what does this mean? The greater the exposure, the greater the chance that people who don’t even follow you will discover your content and become interested in your products or services, which means more potential sales.
➕ EXPOSURE
➕ REACH
➕ SALES
In this sense, we could say that Pinterest is a fairly fair platform.
By applying these types of strategies, you’ll have the opportunity to appear first in search results, regardless of whether your business is large or small, or whether you have a well-known brand or one that’s just starting out.
Where to find the most effective Pinterest Keywords
An easy way to find keywords is to use Pinterest’s search bar. Type a term that describes your content, and the platform will suggest related keywords. And that’s it! Now you can create your Pins and boards using those words.
Let’s look at an example:
Let’s imagine you own a clothing business and want to create a pin or board for your dresses. Type “party dresses” into the search bar. All those colorful words you see above are super valuable.
Make sure to include them in the title and description of your pins, obviously as long as they relate to your content:
Color: pink, blue, gold
Occasion: wedding, graduation
Audience: teens, women
Dress type: short, long
This is an effective way to target Pinterest and users and make yourself more visible.
Pinterest Keywords Tips for beginners
Beyond the keywords that correspond specifically to your niche, there are some more generic ones that never fail and work very well at different times of the year.
Let’s divide them into categories:
Seasonal Keywords:
Spring, summer, fall, winter.
- For example, summer: beach, party, women, dresses, etc.
Holidays/celebrations Keywords:
Christmas, New Year’s, Valentine’s Day, Easter, Halloween.
- Valentine’s Day example: recipes, ideas, makeup, nails, quotes, letter, card, etc.
Occasion Keywords:
Casual, party, work, travel, concerts.
- Work example: office, women’s, semi-formal, white shirt, blue pants, etc.
Beauty Keywords:
Makeup, skincare, hair.
- Makeup example: wedding, bridal, neutral, social, artistic, products, natural, tips, etc.
Interior design Keywords:
Christmas, houses, kitchen, colors.
- Kitchen example: bars, small, dining room, ideas, living room, modern, rustic, etc.
I hope these recommendations are helpful and you can put them into practice to boost your presence on Pinterest, attract more traffic to your website, and increase your sales!
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