Do you know how powerful Pinterest can be for a content creator?

If you are already creating content from TikTok or Instagram but you are not putting it on Pinterest, you are missing out on one of the best platforms to grow your business organically and reach new people. 

Yes, Pinterest is a visual engine tool that can help you find ideas for your projects and interests.

Simply put, it’s a way to virtually collect and find inspiration.

But for you as a content creator, it is a goldmine, and we are going to tell you why it is. 

Why do You Need Pinterest for Your Business?

So, you spend a lot of time and hard work creating TikToks, Reels, and Instagram Stories but you want to gain a wider audience. Then Pinterest is probably what you need to reach that goal. 

To Increase Brand Exposure 

In the last decade, Pinterest has quickly grown to become the visual search engine for people seeking ideas, inspiration, and new brands. This is an excellent opportunity to increase brand awareness, showcase services and products, and convert. 

Pinterest is where people go to find inspiration for their next purchases, and, as we mentioned, it is a massive traffic driver, so Pinterest would be at the top of your funnel to take your brand to another level.

As Pinterest keeps growing, it offers brand exposure too hard to pass up.

To get credit for your work

We’ve already seen creators missing the opportunity to upload their content on Pinterest. And here is the thing: While creators are not uploading their content, someone else could do it. Many accounts are getting thousands of impressions and free traffic to their websites or platforms when they don’t own that content. We think the person behind that idea should own the credit for their work. 

Every time someone else puts your content on Pinterest, you are not the one growing your platform and your business overall.

This may sound harsh, but you can’t afford to lose such a huge opportunity like this. 

To get to a whole new audience 

As we already mentioned, Pinterest is not just another social network. It’s a search engine. It is one of the most significant worldwide, with 537m monthly active users (source Pinterest, global analysis, Q3 2024), so why would you miss the chance to be found? 

When you use Pinterest you don’t just find people, you find ideas and inspiration. What do we mean? Pinterest is this opportunity to get to know people who might not know you because this platform is about the content you create and not so much about the person itself. 

This is why Pinterest is great for small businesses that create quality content.

On Pinterest, it doesn’t matter if you don’t have a huge audience or a lot of followers on Instagram. W

hen you think about new ideas and help people challenge themselves and inspire your audience, you can undoubtedly grow immensely on Pinterest and all your other platforms. 

The uniqueness of Pinterest

If you are wondering: How is Pinterest different from the other social platforms?

It’s about quality content, not real-time updates

Unlike other platforms, your content on Pinterest works as a search engine, just like Google. So, when you upload your content to Pinterest you are making your content live forever (and it certainly will be searchable forever).

This gives you the possibility to keep reaching people every single day and every single year. 

Just look at these numbers:

Your content will be easier to find

Social platforms like Instagram makes content hard to find, and algorithm changes in a way it’s difficult to keep up with. When you upload a reel or a post to Instagram, it will disappear after a few hours from your follower’s feed. Read our article “Pinterest vs. Instagram“

Fine, on Pinterest, there are a lot of algorithm changes as well, but It’s simple, if you are looking for something on Pinterest, you will probably find it.

This is because Pinterest works a lot to ensure each piece of content reaches the right people. 

Just like Google, Pinterest indexes its Pins. When you optimize your content for SEO, you are helping Pinterest to understand what your profile and your content are all about so it can be shown to the people who are looking for it. 

Simply put, as a search engine, there’s no other place 

Less about you, more about your Ideas

As we already mentioned, people on Pinterest are looking to see more about your ideas to learn and share with other people, and not so much about personal updates. 

How Much Time Should I Invest in My Pinterest Account?

Pinterest is a whole new world and not at the same time. Why? When you already create content, you can quickly put it on Pinterest to be found (and you should be doing it).

Pinterest is, luckily, quite an accessible and intuitive platform for everyone, and it is also an entire industry with an ever-changing algorithm you should be paying attention to as any other platform, but hey, here’s the excellent news…you don’t have to be an expert on everything, and sometimes delegate is an investment. 

The great thing about Pinterest is that you can delegate 100% of your account to a Pinterest Manager and see early results of your brand-winning strategy. 

You might be thinking: what does a Pinterest Manager have to offer? Well, they will do the work for you.

Growing on Pinterest it’s not just about creating pins and posting them, you should know how to do it and be up to date with the latest trends and best practices, basically know the market and know how the platform works in deep to make the most of it.

So, if you want to grow on Pinterest, a Pinterest Manager has the skills and systems to make it happen. 

As you focus on creating fresh content on your other platforms your Pinterest Manager would make it perform on Pinterest, this would drive you a massive amount of traffic and increase your brand exposure overall.

Lau has completely changed the way I view Pinterest. Lau is the picture of professionalism and her creativity constantly surpasses my expectations. – Angela Lanter, Content Creator

We would love to hear your concerns and doubts about Pinterest, so don’t forget to leave a comment below! 

Remember, we help content creators and entrepreneurs like you to stand out on Pinterest and grow their businesses, so if that’s a goal you are aiming for, you should go check out our services and get started!

We can help you decide which one suits your business best!