How to Find the Best Trends on Pinterest

Pinterest is the best platform for trends, they have so much data that they are even able to predict trends before they are even happening in real life. They launch different reports and predictions during the year, so here is a recap for you to be up-to-date with the Trends and plan your content accordingly

Pinterest Yearly yet-to-be Trends

Once a year, they launch the “Pinterest Predicts.” These are yet-to-be trends; they can make predictions because Pinterest is ahead of everything, is the first platform we use when we start planning something. (So yes, if you are a brand you need to be on Pinterest to engage with your audience in the first stages of their shopping funnel). These trends are the same for every country.

How to Create your Content Calendar with Pinterest

Every year, the platform shares the Pinterest Content Calendar. Each month has a theme based on the moments:

Calendar moments:

Are happening at a specific time of the year, for example Christmas is a Calendar moment. At the same time there are five types of moments:

National holidays

• Father’s Day, for example

Religious observances

• Ramadan or Easter would fit this category.

Cultural or historical moments

• St Patrick’s Day, Día de los Muertos

Seasonal Moments

• Halloween, Carnival

Identity Moments

• Mental Health Awareness Month, Pride,..

Life moments:

Are personal, so they are not tied to the calendar, they can happen anytime during the year, and they are meaningful, they have an impact, for example:

• having a baby, birthday parties, moving to a new house, getting married,…

Everyday moments

Can happen randomly during the year or can be seasonal. They can even more than once.

• For example, planning a date night or a couple’s getaway can be an evergreen event. Visiting a Pumpkin patch or going apple picking can happen during fall.

This is an excellent way of creating a calendar for the year; Pinterest is all about planning; pinners are planners, and so are we!

We need to plan because to be ready for the pinners, we need to start pinning way in advance. For example, for Christmas, the searches start in July!

Pinterest Monthly Trends

Once a month, they update the “Trends to try“, these ones are interesting because they change depending on the country, so I love checking the Monthly Trends for the US (for my clients), the Monthly Trends for Italy (for me), and the Monthly Trends for Argentina (for me and my friends). They are different for each country/region.

The most important thing about these trends is that we can create content following them and submit the pins for a chance to be featured on Pinterest’s editorial content. You can see your content on the Today’s Tab on the Pinterest App and desktop. You don’t earn money but you can get visibility. When these trends were first launched, my clients were featured constantly, the record we had was 5 million impressions in one single day! Incredible! (These impressions made the engagement rate decrease a lot, and we struggled with visibility after that, but we contacted Pinterest and everything went back to normal after a few days).

Pinterest Weekly Trends

Once a week, Pinterest US shares a deck with the trends of the week. This report is highly valuable because you can be up-to-date with the newest data you can ever have.

I love it to share it with my clients and they find it useful for their content creation process. Sometimes it’s for new content, sometimes is to refloat something they have created months, even years ago. We are re-sharing content that has 10 years old. For example, one of my clients has a viral recipe for Brownies, so she is updating the photos to fit the new trends and we are creating pins for it every year. We edit the title, the design, the description, and the recipe she once came up with is the viral recipe of every year.

You can get this report from the Pinterest Community Talking about the Pinterest community deserves a whole new post, maybe I’ll do it soon.

Pinterest Predicts

These are predictions that Pinterest makes every year based on Pinterest Insights. The Pinterest Predicts categories will more likely become a reality. The information that Pinterest has is so valuable and real.

Pinterest Predicts 2025

2025 is loaded with seriously fun predictions! These are some of our favorite trends:

• Cherry coded:
  • Everything – prints, colors, and vibes will be everywhere, from nails and fashion to accessories and home decor
• Aura beauty:
  • Bold, vibrant colors and statement-making makeup
• Rococo revival:
  • Vintage luxe is here again! Prepare to embrace elegance, ornament details, and pastel colors in clothes, decor, and birthday party themes
• Fisherman aesthetic:
  • Add cool fisherman-inspired touches to your look. Blue and white striped pieces, cable-knit sweaters, crochet bags, chunky platform sandals (so glad I’ll be wearing my white fisherman shoes again)
• Moto boho:
  • The perfect mix of edgy moto vibes and bohemian style. Think leather jackets, flowy dresses, maxi skirts, and moto boots for an effortlessly cool look
• Mix & maximalist:
  • More is more! Whether in decor or fashion, this trend is all about layering different colors, textures, and patterns for a unique look

Which of these trends are you most excited to try?

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